Investigating the conative loyalty of smart phone users toward APPs from theory of consumption value perspective
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === With the rapid growth of the smart-phone market, a new business opportunity has been produced through smart-phone application programs. It has created a jaw- dropping record of 100 million downloads within two months after App Store (Apple Inc) went online. A...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34990351991198787552 |