Contagion of Advertisement Endorsers - Investigation on Cultural Meaning Transfer of Masculinity and Femininity and Match-up Hypothesis
碩士 === 國立雲林科技大學 === 國際企業管理研究所 === 100 === Although much research has been conducted relating to the effect of celebrity endorsement advertisement, research investigating the effect of contagious mechanism on celebrity endorsement advertisement is scarce. Contagion is a magical thinking that people b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70664808496051276081 |