The Impact of Customer Satisfaction and E-trust on Purchase Intention–A Case of Taiwanese and Chinese University Students
碩士 === 國立雲林科技大學 === 國際企業管理研究所 === 100 === The population of internet users has growing rapidly since the past few decades. B2C and C2C market has massive growth since then. Consumers are now enjoying the convenience of online shopping. All the products are intangible and might be different from the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63553673222557363625 |