The Impact of Product-Harm Crisis on Consumers’ Attribution and Identification: The Moderating Effects of the Corporate Social Responsibility
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === In recent years, many companies occur the product-harm crises. Past literature has tended to focus how company deal with the crisis, but there are few study to discuss how crisis affects consumer’s attribution and identification with company. Increasing consu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73086005296756761768 |