It''s Hard to Control Yourself If You Have Wrong Feelings－The Impact of Regulatory Fit on Sales Promotion.
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === There are many researches about regulatory fit but not many of them discussed about the self-control after regulatory fit. In recent years, awareness of people’s health has gradually necessitated a study of healthy and unhealthy food purchase decision-makin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12399596700128426670 |