A study of consumers' determinants for online group-buying – by example of Naso
碩士 === 大同大學 === 資訊經營學系(所) === 100 === In recently years, consumers’ online shopping behavior gradually is changed due to rapidly development of information technology and B2C and C2C business model is frequently adopted. The website for group purchase on the Internet is also gradually developed and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07458392082611074430 |