The Study of Online Independent Music Purchase Intention Perceived Value and Transaction Cost Theory
碩士 === 大同大學 === 資訊經營學系(所) === 100 === The rise of the Internet and e-commerce make online trading becoming an important shopping channel, and promote the unpopular goods having the living space. The same situation can also be found in the music market, Independent music relative to the Mainstream mu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22501267863657597053 |