Examining the Effect of Switching Costs to Customer Loyalty and Switching Intention – a Case of Smart Phone Operating System
碩士 === 大同大學 === 資訊經營學系(所) === 100 === This study adopted the switching costs proposed by Burnham et al. (2003) and integrated them with the switching intention as the research model. We mainly explored mediation effects between the switching costs and customer loyalty via switching intention. The fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17803725796986354629 |