THE EFFECT OF PROMOTIONAL BUNDLES AND PRICE INFORMATION ON CONSUMERS’ PURCHASE INTENTION
碩士 === 大同大學 === 事業經營學系(所) === 100 === The research under the three experiments examined the consumers’ purchase intention for products bundled together in a promotion. Experiment 1 is a 3 (the supplementary product: nonfreebie vs. the freebie is price informed vs. the freebie is no price informed) *...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82608064129979966174 |