Purchasing Behavior Of Chinese Tourists In Taiwan

碩士 === 臺北市立體育學院 === 休閒運動管理學系碩士班 === 100 === The study focused on the Chinese tourists in Taiwan and attempted to discuss the relationships among characteristics, purchase motivation, and customer satisfaction rate of Chinese tourists in Taiwan. There were 303 Chinese tourists in Taiwan who had actua...

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Bibliographic Details
Main Authors: Chen, Yunju, 陳韻如
Other Authors: Huang, Yuehguey
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/69695865554755170998