The Effects Of Clicks-And-Mortar Context And Customer Value On Online Purchasing Intention: An Empirical Study In Taiwan
碩士 === 德明財經科技大學 === 行銷管理系 === 100 === With the rapid progress of Internet applications in the knowledge economy era, the traditional business model has been transformed. The new applications not only lower the cost of information dissemination, but they are pervasive and fast, triggering a channel r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/65588938344854859823 |