A Study on the Effect of Brand Image , Complaint Behavior on the Behavior Intention of Tennis Racket Consumers.

碩士 === 臺北市立教育大學 === 體育學系碩士班 === 100 === A Study on the Effect of Brand Image , Complaint Behavior on the Behavior Intention of Tennis Racket Consumers Chieh-Ju Wang Taipei Municipal University of Education Abstract This study aims at analyzing the influence of behavior intentions of the brand...

Full description

Bibliographic Details
Main Authors: WANG, CHIEH-JU, 王婕如
Other Authors: 韓大衛
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/89463962983028196161