An Application of ESC Model for the Development Strategy of Chunghwa Telecom—A Study of MOD

• Main Authors: Chun-Shiung Gu, 古春雄
• Other Authors: Shu-Hsien Liao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/33524590499864610032

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 100 === It has been 8 years since Chunghwa Telecom CO. (CHT) launched the Multimedia On Demand (MOD) service in March, 2004. Although total users exceed 1.09 million households, but the economies of scale has not been reached. Furthermore, many challenges such as the vigorous digitalization of cable TV operators, the quick rise of emerging video services industry, and the uncertainty in the Executive Yuan law amendments regarding the digital convergence development program are all to be confronted. This research explores the application of ESC model on the future development of CHT. Therefore, this study adopts case study of HCT and explores critical success factors (CSFs) of MOD by using ESC model. Our findings of this study indicate that there are 12 CSFs on MOD’s business strategies, covering from environment, strategy and ability/culture. Finally, some managerial implications and conclusions are discussed. This study will provide a management reference to MOD operators, in the expectation that MOD can continue to operate and reach economies of scale sooner.