The Effect of Perceived Role of Ethics and Social Responsibility on Consumers’ Cognition and Intention: Empirical study of petrol and credit card customers
碩士 === 淡江大學 === 會計學系碩士在職專班 === 100 === The study explores the relationships between consumers’ perception of business ethics and social responsibility and their perception of price fairness, consumer satisfaction, purchasing intention and complaint as well as conversion intention, and also studies t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06713647287492803971 |