The study of the interactive effect of store brand and promotion way
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === Lately, it is more and more active in the management of the private brand at the retailer. Private brands can bring profits, nowadays, consumers are more familiar with private brands. The private brand already gradually influenced consumers’ purchase behavior...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83549589444642281405 |