A Study on Marketing Strategy of Product Extension-Taking the Refreshing Drinks of P Company as Example
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === This study takes refreshing drinks of non-alcoholic beverage industry in Taiwan as the objects, and firm theory as the basis, to discuss how the beverage manufacturer adapt to environmental changes and timely develop competitive strategies that work for the c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30229885826729131771 |