The Effects of Perceived Risks and Perceived Quality on Purchase Intention-The Case of COSTCO and KIRKLAND
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === Lately, it is more and more easier to find private products in the retail environment in Taiwan.Private brands can bring profits, nowadays, consumers are more familiar with private brands;therefore have made significant inroads into retail industry and influe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78778531848741293595 |