A Study of Customer Relationship Management and Customer Service Center for Non-Life Insurance

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 100 === Due to the advanced technology, the diminishing difference among products makes services the key to maintain clients and to enhance competitiveness of enterprises. The concept of customer relationship management has been valued heavily and therefore various...

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Bibliographic Details
Main Authors: Fang-Ping Lu, 盧方平
Other Authors: 廖述源
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/71668681306584544162