Internet Marketing Strategy: The Case of Barack Obama in the 2008 American Presidential Campaign

碩士 === 淡江大學 === 美洲研究所碩士班 === 100 === As technology progresses and time goes by, the forms of elections held become increasingly diversified. Internet, email, social networks, and cell phones are new types of media that connect candidates and voters. Candidates aim for nomination and work to carry ou...

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Bibliographic Details
Main Authors: Han-Yung Liang, 梁涵詠
Other Authors: 黃介正
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/34360599972572648073