"I Might Not Love You": The Exploratory Study of Brand Switch behavior from the Consumers with Brand Attachment.
碩士 === 淡江大學 === 國際企業學系碩士班 === 100 === Retaining customers plays a vital role in pursuit of long term business success. Consumer loyalty and brand love have recently attracted rising interest in marketing research. This study aims to establish an understanding of brand detachments in the relationship...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27813060847399449766 |