The impact on the reusing willingness of mobile services by the individual''s technology acceptance cognition and innovation characteristics

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 100 === The development of the Internet in the past decade in Taiwan has insensibly switched the habits and behaviors of consumers. Currently, the financial ability of customers has been mainly taken into consideration for planning the marketing projects and the fee...

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Bibliographic Details
Main Authors: Ti-Chin Wang, 王帝欽
Other Authors: Ying-Cheng Hung 洪英正
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/37015793576258455510