A study on relationships among online trust, distrust, and behavioral intentions in S-O-R model: Using shopping motivations and flow experience as moderating factors

碩士 === 淡江大學 === 企業管理學系碩士班 === 100 === Shopping websites are now prosperous in Taiwan. Recent years, there’s a new kind of online shopping website, called “Group buying website”. Some reports indicate that the product and motive of consumers are different between general shopping websites and group b...

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Bibliographic Details
Main Authors: Wei-Ru Lin, 林蔚儒
Other Authors: Yong-Sheng Chang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/35756442583712597389