The Effect on Customers'' Repurchase Intention and Perceived Value by Online Group-Buying Discount Depth and Brand Awareness－ Using Price Sensitivity as a Moderator
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 100 === The market value of GROUPON, the world leading group-buying website was over NTD 730 billion in 2010. Group-buying is feverishly popular in 45 countries and the total person-purchase in Taiwan by August, 2010 had exceeded 5 million. The concept of b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84681965735064076577 |