The influence of price discount and restricted promotion on perceivedquality and purchase intention,
碩士 === 淡江大學 === 國際企業學系碩士班 === 100 === With the evolution of marketing strategies, the way of promotion keeps constantly innovative. Although some promotional activities in market are similar, it is not sure whether their effects are the same. In order to discuss this topic, this study specifically...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58784710282988330128 |