Using ANP method to compare the performance of CRM processes for advertising agencies base on a global brand
碩士 === 淡江大學 === 企業管理學系碩士班 === 100 === This study is motivated because there are few studies dealing with a multi-nation, cross-cultural comparison of ethnic roles and creative strategies in advertising agencies in these countries. Therefore, this study wants to compare the CRM performance of differe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95586700375154517974 |