The Influence of Brand Equity Cognition and Variety-Seeking Behavior on Repurchase Intention of Mobile Phone Consumers
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 100 === Consumers often buy the familiar products or patronize the service providers with long-term relationship(Aaker, 1991). The mobile phone industry will increase consumers’ brand equity cognition in order to enhance the intention of buying the same brand o...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81489176612213042960 |