The Effects of Perceived Risk and Medical Care Experience toward Word-of-Mouth Intention.
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === This study examines the relationships among perceived risk on word-of-mouth intention and moderating effects of medical care experience on the relationships between perceived risk and WOM intention. The object is the patient in Taipei Medical University Hospi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5h679a |