A Study on Communication Strategy, Brand Strategy, RelationshipTrust, Brand Associations andBrand Performance –an Empirical Real Estate Agents

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === The rapid growth of Taiwan’s economy leads to the foundation of numerous domestic Real Estate Agents. In particularly, due to many foreign Real Estate Agents have entered Taiwan market after the nation joining WTO, the competition within real estate broking m...

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Bibliographic Details
Main Authors: Tien-Anh Dao, DaoTienAnh
Other Authors: 胡同來
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/sxk265