Factors Affect Vietnamese Consumers’ Intention of Purchasing Foreign Cosmetic Product: A Case Study of Oriflame
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === Country of origin play an important role in perception of product quality, product price , value and therefore , influence consumer choice of product. Country of origin affects international marketing strategies for imported products and consumers’ perception...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79ad74 |