The Impacts of Website Quality and Virtual Community Characteristics on Stickiness, Co-production, and Word of Mouth: The Mediating Role of Trust
碩士 === 東海大學 === 國際貿易學系 === 100 === With the development of the Web 2.0 and the Internet interaction, the usage ratios of virtual community websites have increased sharply. The growing usage popularity of virtual communities has a significant impact on human interaction and forms of information f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47183523618065490042 |