The Study of Service Recovery Effects under Different Service Failure Situation
碩士 === 東海大學 === 企業管理學系碩士班 === 100 === This paper explores under different service failures situations, whether customer expectations corresponds with services recovery or not, and the service recovery have an impact on customer satisfaction and customer loyalty. Service failure means that the compan...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/22353223006538442041 |