The Study of Critical Success Factors for Brand Management - Haichang Contact Lenses as an Example

碩士 === 東海大學 === 管理碩士在職專班 === 100 === 21st century is an era characterized with strong global competition. In such a business environment full of changes, enterprises should keep a high degree of capacity with flexibility in order to ensure their competitive strength. In this study, we compile existi...

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Bibliographic Details
Main Authors: Chou Tsai- Kuo, 蔡國洲
Other Authors: Wang-Ben-Geng
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/34405463345762430012