Apply Means-End Chain Theory to Examine the Values for Students Watching NBA
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 100 === The purpose of this study is to examine the relationships among spectator sport attributes, benefits and values. Additionally, this study attempts to identify the major connections of spectator sport attribute-benefit-value. The mediating effects of benef...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80101508716258971633 |