The Influences of Perceptions toward the Souvenir’s Five-Sense Information on Product Memories and Evaluations
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 100 === This study attempts to examine the influences of individuals’ perceptions about five-sense information related to the souvenir on their memories and evaluations of the souvenir and tourist destination. Previous studies indicated that the five-sense informatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86018514151853183736 |