The Effect Of Internet User Behavior On Effective Marketing Via Online Group Buying In Taiwan
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === In recent years, online group buying is mushrooming in Taiwan. The effort among them, the way of their marketing to get consumers to join their group buying is to be an interesting discussion. This study explores internet user behavior as a factor on effective m...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03857126259942483105 |