Impact of Brand Equity on Consumer Purchase Behavior in the Mobile Phone Market of Turkey
碩士 === 亞洲大學 === 經營管理學系碩士班 === 101 === Consumer behavior has always been a central topic for marketers and upon this subject many researches have been done. Currently, the mobile phone sector has been more complex with changes in technology, economy and some other factors. Competition has...
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| Format: | Others |
| Language: | en_US |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60828618568283241484 |