The Influence Of Perceived Brand Foreignness On Purchase Likelihood Of HTC And IPhone Brands Among College Students In Central Taiwan
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === This study aims to investigate the mediating effects of the perceived brand quality and the perceived brand prestige on the relationship between the perceived brand foreignness and the consumer purchasing likelihood among Taiwan college students in central Taiwa...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38405690732186573680 |