A Study on Key Success Factors of Online Group Purchase Based on Brand Equity
碩士 === 亞洲大學 === 經營管理學系碩士班 === 101 === Online group purchase is by mutual cooperation aggregation of many users, can save freight, low discount, and to measure the bargaining reciprocal patterns. In recent years, the economic downturn in the economic environment, the online group purchase against r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35874303116492736755 |