The Influence of Interactivity and Vividness in Shopping Websites on Impulse Buying Behavior
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === Impulse buying accounts for a substantial proportion of consumer buying behavior. Previous research has indicated that Internet shoppers have greater impulse buying tendencies than non-Internet shoppers. Thus, Internet businesses and marketers should place great...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48323324286453643063 |