A study among customer satisfaction, customer gratitude, customer commitment and word of mouth－comparison between traditional markets and discount stores
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === Though past literature had ever shown literature of the past that satisfaction has a positive influence on post-consumer reputation and commitment, the real situation may be that consumer satisfaction will not necessarily help businesses to gain word of mouth. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78581024453359221502 |