A Study on the Product knowledge, Word-of-Mouth, Perceived Risk, Channel and Purchasing Intention of Health Food Industry in Taiwan
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === In recent years, Taiwan's population is elderly, and to promote preventive medicine and health concepts, health food industry has gradually become the hottest star industry. Health food for consumers is the relevance of higher commodity of consumers with a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09992687556870823065 |