Back to the Long Tail: A Case Study of Amazon Kindle and Its Market Strategies
碩士 === 南台科技大學 === 應用英語系 === 100 === The Amazon.com has been seen as the dominant online book retailer in United States. In the late 2007, Amazon.com turned to an e-reader device filed by unveiling Kindle as the “iPod of books.” Observers have taken it as an innovative device likely to change the rea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64296062745973505809 |