The Impacts of Positive Disconfirmation and Emotion on the Expected Services

碩士 === 南台科技大學 === 行銷與流通管理系 === 100 === According to the result from the researches of satisfaction pointed out that customers would have expectation before they see the real products and evaluate the actual performance during consumer service. Thus, satisfaction was been influenced by the formation...

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Bibliographic Details
Main Authors: Ke,Yi-Wen, 柯憶雯
Other Authors: Huang,Wen-Hung
Format: Others
Language:zh-TW
Published: 101
Online Access:http://ndltd.ncl.edu.tw/handle/55299265600486217454