The Study on Museum Visitors' Images, Service Quality, and Satisfaction: A Case of National Museum of Taiwan Literature
碩士 === 南台科技大學 === 休閒事業管理系 === 100 === The main purpose of this study is to understand the relationship among image, service quality and its overall satisfaction of museum. National Taiwan Literature Museum was selected as the study location. Questionnaires were collected from the visitors of Nationa...
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| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gy89vn |