Thai Consumers' Attitude and Intention in Purchasing Cognitive Functional Drink

碩士 === 南台科技大學 === 企業管理系 === 100 === ABSTRACT Recently, consumers have increased their health consciousness and more concerning in functional foods and beverages. Consequently, the market has strongly competed in all segments of functional foods and beverages including brain-supportive drink or cogn...

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Bibliographic Details
Main Authors: Pitcha Sirirat, 石玉琳
Other Authors: Chang, Yung-chi
Format: Others
Language:zh-TW
Published: 101
Online Access:http://ndltd.ncl.edu.tw/handle/77772252274268578468