The Influence of Social Relationship Variables on Consumer Engagement in e-WOM in the Context of Social Networking Sites (SNS)in Indonesia
碩士 === 南台科技大學 === 企業管理系 === 100 === The purpose of this study is to find out the engagement of social networking sites (SNS) user on e-WOM in the context of Indonesia’s SNS. There are six variables assumed and investigated that influence eWOM engagement. They are social capital has two types (1) bri...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20632117998672508203 |