The Water Recreation Of Consumer Behavior Theory-The case study of Kenting
碩士 === 樹德科技大學 === 經營管理研究所 === 100 === In this study, the use of consumer behavior theory to explore the decision- making process of the waters visitors, and including tourist motivation, information search, program evaluation, and satisfaction and behavioral intentions. Analysis method using AMOS so...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49553555601998583954 |