The Construction of Catering Industry Chain Industry of Brand Extensions Model with Brand Equity

碩士 === 樹德科技大學 === 經營管理研究所 === 100 === According to the information of the Ministry of Economic Affairs, R.O.C., the accumulative turnover of the Catering Industry industry has been up to 2,798 billion until September in 2011. In addition, most of entrepreneurs choose the Catering Industry industry a...

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Bibliographic Details
Main Authors: Ya-Hsuan Chang, 張雅瑄
Other Authors: Wei-Jen Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/81121192694848718315