International Experience and Entry Mode Strategy-Moderating Effect of Firm Size

碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 100 === International experience plays a crucial role in the choice of foreign entry mode, but its influence may vary across firms. This study investigates the difference of such an influence between BEs(big enterprises) and SMEs (small and medium enterprises). We the...

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Bibliographic Details
Main Authors: Hong, Huei-Jyun, 洪慧君
Other Authors: Chang, Yi-Chieh
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/86679733042531289892