A Study on the Influence of Creative Logo on Brand Marketing
碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 100 === Currently, Internet has become part of our daily lives. Our perception of Internet is getting more and more important. This thesis is a case study of Creative Logo, applying Technology Acceptance Model (TAM) to explain users' perception of Creati...
Main Authors: | Yin-Ju Yen, 顏吟如 |
---|---|
Other Authors: | Horng-Twu Liaw |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/49359088341888596312 |
Similar Items
-
The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
by: David Badajoz, et al.
Published: (2018-01-01) -
Effects of Brand Logo and Color on Recognition and Product Evaluation.
by: Shu-Ying Chiang, et al.
Published: (2007) -
The Influence of Brand Logo Change on Customer Affect Evaluation and Brand Identification
by: Chan, Wan Ting, et al.
Published: (2013) -
The Industrial Structure and Brand Equity Analysis of Taiwan Bag Brands: A Study of the Virtual Channel Marketing
by: Yen, Ju-Yu, et al.
Published: (2014) -
An evaluative approach for brand identity- predicts brand logo positioning and risk of logo redesign.
by: Ralph Po-How Chen, et al.
Published: (2014)